Steven Smith is an American former professional basketball player who is a basketball analyst for Turner Sports. After a collegiate career with Michigan State, he played with several teams in his 14-season National Basketball Association career, including the Miami Heat, the Portland Trail Blazers and the San Antonio Spurs. He won a championship with the Spurs in 2003. Smith was widely regarded as an excellent three-point shooter, and is one of three players to make seven 3-pointers in a quarter.

Through Staifly Media, we were tasked to design and develop a monogram that would apply not only on Steve's personal branding but also would represent on his charitable fund, philanthropy, sports events, and other activities on and off the court.
The result was an elegant monogram that would represent his initials as the base identity.
The result was an elegant monogram that would represent his initials as the base identity.